Sam Durant

We Are The Ones We've Been Waiting For & Empathy for Everyone

Over the past three decades, Sam Durant has created photographs, installations, sculpture and light boxes that consider the political ramifications of the past and their impact on our lives today. He has taken as a starting point: a 19th century quote by a French commerce secretary to trace the reverberations on fiscal policy in todays world; political and self-help signs and slogans of the 1970s to understand the backlash against the 1960s generation; and explored the impact of European colonization in the Americas, among other historical events. Through all these complex and challenging topics, Durant explores both subtle and overtly contentious social structures that define 21st century America.

In his series of commercial sign boxes, Durant isolates phrases in protest signs from events over the past few years. He blows the phrases up and produces a vinyl to be slotted into a commercial grade sign, common to convenience stores and gas stations around the globe. While some of the signs are explicit, others are suggestive, transcending topical issues and considering patterns of human behavior.

These two signs, installed in the windows at The Avenue, add to the crowded voices of this commercial corridor, reinforcing how we are barraged with messages every day. While the phrases can be read as song lyrics or protest chants, Durant highlights our common language to see if we might find common ground.

Empathy for Everyone (large version) is based on an online image of a protest sign at the 2017 Womens March in Washington.

We Are The Ones We've Been Waiting For, 2018, is based on a sign at the March 24, 2018 March for Our Lives protest, a student-led demonstration in support of safer schools and communities through stronger gun legislation in response to the school shootings in Parkland, Florida. The four teens who founded the group are part of an international movement for youth leadership, where other change making projects are addressing global warming, girls rights, reduction of poverty and broader access to food. This sign is a beacon from a better future, led by those most impacted by it.

Over the past three decades, Sam Durant has created photographs, installations, sculpture and light boxes that consider the political ramifications of the past and their impact on our lives today. He has taken as a starting point: a 19th century quote by a French commerce secretary to trace the reverberations on fiscal policy in todays world; political and self-help signs and slogans of the 1970s to understand the backlash against the 1960s generation; and explored the impact of European colonization in the Americas, among other historical events. Through all these complex and challenging topics, Durant explores both subtle and overtly contentious social structures that define 21st century America.

In his series of commercial sign boxes, Durant isolates phrases in protest signs from events over the past few years. He blows the phrases up and produces a vinyl to be slotted into a commercial grade sign, common to convenience stores and gas stations around the globe. While some of the signs are explicit, others are suggestive, transcending topical issues and considering patterns of human behavior.

These two signs, installed in the windows at The Avenue, add to the crowded voices of this commercial corridor, reinforcing how we are barraged with messages every day. While the phrases can be read as song lyrics or protest chants, Durant highlights our common language to see if we might find common ground.

Empathy for Everyone (large version) is based on an online image of a protest sign at the 2017 Womens March in Washington.

We Are The Ones We've Been Waiting For, 2018, is based on a sign at the March 24, 2018 March for Our Lives protest, a student-led demonstration in support of safer schools and communities through stronger gun legislation in response to the school shootings in Parkland, Florida. The four teens who founded the group are part of an international movement for youth leadership, where other change making projects are addressing global warming, girls rights, reduction of poverty and broader access to food. This sign is a beacon from a better future, led by those most impacted by it.

Over the past three decades, Sam Durant has created photographs, installations, sculpture and light boxes that consider the political ramifications of the past and their impact on our lives today. He has taken as a starting point: a 19th century quote by a French commerce secretary to trace the reverberations on fiscal policy in todays world; political and self-help signs and slogans of the 1970s to understand the backlash against the 1960s generation; and explored the impact of European colonization in the Americas, among other historical events. Through all these complex and challenging topics, Durant explores both subtle and overtly contentious social structures that define 21st century America.

In his series of commercial sign boxes, Durant isolates phrases in protest signs from events over the past few years. He blows the phrases up and produces a vinyl to be slotted into a commercial grade sign, common to convenience stores and gas stations around the globe. While some of the signs are explicit, others are suggestive, transcending topical issues and considering patterns of human behavior.

These two signs, installed in the windows at The Avenue, add to the crowded voices of this commercial corridor, reinforcing how we are barraged with messages every day. While the phrases can be read as song lyrics or protest chants, Durant highlights our common language to see if we might find common ground.

Empathy for Everyone (large version) is based on an online image of a protest sign at the 2017 Womens March in Washington.

We Are The Ones We've Been Waiting For, 2018, is based on a sign at the March 24, 2018 March for Our Lives protest, a student-led demonstration in support of safer schools and communities through stronger gun legislation in response to the school shootings in Parkland, Florida. The four teens who founded the group are part of an international movement for youth leadership, where other change making projects are addressing global warming, girls rights, reduction of poverty and broader access to food. This sign is a beacon from a better future, led by those most impacted by it.

Sam Durant

Sam Durant

We Are The Ones We've Been Waiting For & Empathy for Everyone

Exhibition

Exhibition

Materials & Dimensions

Materials & Dimensions

Electric sign, vinyl text

Each 69 x 56 inches

Year

Year

2018

Site

Site

500 E Wisconsin Ave.

Credits

Credits

Courtesy of the artist and Blum & Poe, Los Angeles.

Elmgreen & Dragset

A Greater Perspective

Elmgreen & Dragset

A Greater Perspective

Elmgreen & Dragset

A Greater Perspective

Max Ernst

Séraphine-chérubin

Max Ernst

Séraphine-chérubin

Max Ernst

Séraphine-chérubin

Barry Blanagan

Large Boxing Hare on Anvil

Barry Blanagan

Large Boxing Hare on Anvil

Barry Blanagan

Large Boxing Hare on Anvil

thank you

To our generous sponsors, partners, collaborators, and supporters who make our work possible.

Founding & Sustaining
Sponsors

* indicates both Founding and sustaining founding sponsor

Anonymous
Donna & Donald Baumgartner*
Black Box Fund
Evan & Marion Helfaer Foundation
Susan & Mark Irgens*
Mellowes Family*
Sue & Bud Selig*
Julie & David Uihlein*
Lacey Sadoff Foundation

presenting

Collaborator

Betty Arndt
City of Milwaukee Arts Board
Good Karma Brands

leader

Anonymous
Heil Family Foundation
Godfrey & Kahn

Exhibition Partner

Visionary

George & Karen Oliver

sculpture

Wayne & Lori Morgan

Connector

BMO
Foley & Lardner
Hawks Landscaping
Open Pantry
PNC Bank
PwC
Russ Darrow Group
Town Bank
US Bank
WeycoGroup

Sculpture Milwaukee is always free and open to the public thanks to our generous supporters.

We work with trusted community partners to ensure great contemporary art is accessible to all.

Colophon

© 2025 Sculpture Milwaukee

thank you

To our generous sponsors, partners, collaborators, and supporters who make our work possible.

Founding & Sustaining
Sponsors

* indicates both Founding and sustaining founding sponsor

Anonymous
Donna & Donald Baumgartner*
Black Box Fund
Evan & Marion Helfaer Foundation
Herb Kohl Philanthropies
Herzfeld Foundation
Hoke Family Foundation
Susan & Mark Irgens*
Mandel Groups*
Mellowes Family*
Sue & Bud Selig*
Julie & David Uihlein*
Lacey Sadoff Foundation

presenting

Collaborator

Betty Arndt
City of Milwaukee Arts Board
Good Karma Brands

leader

Anonymous
Heil Family Foundation
Godfrey & Kahn

Exhibition Partner

Visionary

Evan & Marion Helfaer Foundation

sculpture

Wayne & Lori Morgan

Connector

BMO
Foley & Lardner
Hawks Landscaping
Open Pantry
PNC Bank
PwC
Russ Darrow Group
Town Bank
US Bank
WeycoGroup

Sculpture Milwaukee is always free and open to the public thanks to our generous supporters.

We work with trusted community partners to ensure great contemporary art is accessible to all.

Sign up for our newsletter

Colophon

© 2025 Sculpture Milwaukee